Industry Articles
Here are some of the more popular and relevant articles that Sherralyn Peterson has written
for Dealer Marketing Magazine and Dealer Magazine.
Just click the title to view the full article in a PDF format.
The Value of Internal Controls and Processes
Closing the Deal with Accessories and Add-on Equipment
Delivery Reporting – Who’s at the Wheel for Your Dealership
Dealer Audits on the Rise–Are You Ready or at Risk
Incentives – They Aren’t What We Thought They Were
Exported Vehicles . . . Still Making Costly Waves
Dealer Audits . . . Can They Strike Twice?
After the Audit . . . Fallout and the Effects
Doc Fees . . . Do You Know the Rules?
Get the Help You Didn’t Know You Needed
Selling Vehicles to Your Own Dealership . . . Is It a Good Thing or Not?
Training- It’s the “New Normal”